Product Theaters provide an opportunity for commercial organizations to present information about their product or services or therapeutic areas to pharmacists attending the ASHP Summer Meeting and Exhibition. The material presented in Product Theaters may be promotional and may concentrate on a specific product. Therefore, these sessions are considered promotional and do not offer continuing pharmacy education credit.
Eligibility
Organizations are required to be exhibitors at the ASHP Summer Meeting in order to sponsor a Product Theater. However, non-exhibiting companies must meet ASHP’s qualifications for exhibitors as specified in the Exhibitor Rules and Regulations [PDF].
Requirements for Product Theaters
- Product Theaters are considered promotional activities and must be conducted in accordance with all applicable FDA regulations and other established standards and codes. Continuing education credit may not be offered for Product Theaters.
- Because of the timing of Product Theaters and the busy meeting schedule, it is recommended that food and beverage service be provided for attendees.
- The sponsor or the sponsor’s designated third-party meeting planning organization is responsible for all aspects associated with the planning, promotion, and management of the Product Theater and for payment of all additional costs related to the Product Theater, including but not limited to catering, meeting room rental, audiovisual equipment, electrical services, and labor.
- The following statement must appear prominently on all handout materials or any printed materials distributed at the Product Theater and on a title and ending slides displayed at the beginning and end of the Product Theater.
"This Product Theater is a promotional activity and is not approved for continuing education credit. The content of this Product Theater and opinions expressed by presenters are those of the sponsor or presenters and not of the American Society of Health-System Pharmacists."
Application Process
Product Theaters may only be conducted upon approval by ASHP. Companies wishing to sponsor a Product Theater should contact Michelle Rasnick Tyler, ASHP Conference and Convention Division, at mtyler@ashp.org. Applications are processed on a first-come, first-served basis. Space is limited for this activity.
Applications will be accepted from meeting planning or other third-party companies only if accompanied by a letter on the sponsor’s letterhead confirming sponsorship of the Product Theater and authorizing the company to act on the sponsor’s behalf.
Full payment of the fee must be received within thirty (30) days of receipt of approval of the application or the Product Theater will be considered to be cancelled and space will be released to another sponsor.
Upon receipt of the completed application, ASHP will notify the sponsor of acceptance of the application and will provide the assigned date, time, and location for the Product Theater.
Fees
The fee to conduct a Product Theater is $15,000 (per 2-hour program).
Schedule and Location
Product Theaters will be conducted, during times that do not conflict with ASHP programming and exhibits, according to the schedule below. For June 2010, there are a total of XX slots, and one Product Theater will be conducted per time slot. All Product Theaters will be held in meeting rooms at the Venetian Hotel. All space and time slots will be scheduled by ASHP. Applications will be processed on a first-come, first-served basis. Product Theater rooms will be set in rounds for approximately 75 people.
Audio Visual
ASHP will provide a wired lavaliere microphone, screen sized appropriately for the meeting room, and an extension cord at the registration table. Additional microphones, LCD projector, computers, lighting, and other equipment may be added to the existing AV set at the sponsor’s expense through PSAV, the exclusive provider of audiovisual equipment for the ASHP Summer Meeting. To order, visit www.psavexhibits.com, or click here to download an order form. For consultation, contact Stuart Wood at swood@psav.com or 214-210-8111. The deadline to order and receive the meeting discount is May 26, 2010. The final deadline for ordering is June 2, 2010.
Promotion of Product Theaters
- A one-time use of the ASHP meeting registrant mailing list is included in the cost of the Product Theater. Mailing lists will be provided by our marketing division, please contact Prudence Watson at pwatson@ashp.org for further information.
- All materials intended to promote Product Theaters, including websites, broadcast e-mail messages, promotional brochures, invitations, signage, and other materials, must be approved by ASHP prior to release and distribution. Because changes may be required, it is strongly recommended that review and approval by ASHP occur before printing or production of the materials.
- All approved promotional, marketing, and other materials used in conjunction with the Product Theaters must contain the following statement in a prominent type size and location on the materials:
"This promotional activity is provided by (sponsor) and is not certified for continuing education credit. The content of this Product Theater and opinions expressed by presenters are those of the sponsor or presenters and not of the American Society of Health-System Pharmacists."
- No other phrase or reference to ASHP or the ASHP Meeting is permitted on Product Theater materials. The ASHP logo or ASHP meeting graphics may not be used on Product Theater materials. The words "education," "educational," or "symposium" may not be used in any presentation titles or on any Product Theater materials.
- The ASHP meeting door drop service and literature rack [PDF] may be used to promote Product Theaters.
- Additional advertising opportunities are available to promote Product Theaters.
Signs
One professionally produced sign, not to exceed 30" x 40", may be displayed outside the assigned meeting room. ASHP does not permit the distribution or placement of presentation flyers or signs in any other area of the meeting hotels or the convention center, with the exception of the sponsor’s exhibit booth. ASHP reserves the right to remove and discard signs and flyers of any organization violating this policy. See "Promotion of Product Theaters" for additional copy guidelines.
Speakers
All speakers and moderators for Product Theaters must be registered for the ASHP Summer Meeting and must be wearing their ASHP meeting badges in order to be admitted to the meeting room. The organization coordinating the Product Theater is responsible for ensuring all speakers and moderators are registered in advance of the session. A one-day meeting registration rate is available. The organizer’s staff members who are staffing the activity are not required to be registered for the ASHP Summer Meeting.
Changes/Withdrawals
Changes to assigned time slots must be requested in writing to Michelle Rasnick Tyler at mtyler@ashp.org and will be accommodated only if the requested time slot is available. The timeslots noted above have been approved by ASHP and may not be modified.
There will be no refunds for programs cancelled after April 2, 2010.
For programs that are withdrawn by the sponsor before April 2, 2010, 50% of the fee will be retained as a liquidated damage by ASHP, and the balance returned to the sponsor.
Limitation of Liability
The ASHP and the Tampa Convention Center will not be responsible for any loss, injury or damage whatsoever arising, which may occur to a sponsor or his contractors and/or its agents in connection with a Product Theater. The sponsor expressly releases ASHP and the Tampa Convention Center from any and all claims, injury or damage arising from the content, behaviors or other activities related to the Product Theater.
Additional Information
For questions or additional information, contact Michelle Rasnick Tyler (mtyler@ashp.org or 301-664-8762).