At this pivotal time, there is an urgent need to create a forward thinking hospital and health-system pharmacy practice model. ASHP and the ASHP Foundation are sponsoring a Pharmacy Practice Model Initiative that includes a consensus summit, a robust social marketing campaign, and program evaluations. The goal of this initiative is to significantly advance the health and well being of patients by developing and disseminating a futuristic practice model that supports the most effective use of pharmacists as direct patient care providers.