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Udobi Campbell

Udobi Campbel

Pharm.D., M.B.A.

Associate Chief Pharmacy Officer

Duke University Hospital

Durham, NC

Udobi’s Story

Dr. Campbell earned her Doctorate of Pharmacy from Florida A & M University in Tallahassee, Florida. Immediately after graduation and licensure, she worked briefly at the University of Miami Sylvester Cancer Center where she had previously served as a pharmacy technician. In 2001, she completed her PGY1 at Duke University Hospital in Durham, North Carolina. Desiring to be better equipped for leadership roles, Dr. Campbell pursued and completed her Master’s in Business Administration, and a certificate in Health Sector Management from the Duke University Fuqua School of Business in 2007.

Dr. Campbell currently serves as a member of the ASHP Section of Pharmacy Practice Managers Section Advisory Group on Leadership Development. Additionally, she has been an invited contributor to the recent ASHP initiative around women in pharmacy leadership.


Duke University Hospital (DUH) is the flagship hospital of Duke University Health System (DUHS) and a full-service, 957-bed, three million square foot quaternary academic medical center. With the goal of improving healthcare in the Carolinas, James B. Duke willed $4 million in 1925 which allowed for the establishment of DUH and its medical and nursing schools. DUH’s focus on continuous improvement is aligned with its vision to discover, develop and deliver a healthier tomorrow. Volume statistics from fiscal year 2015 indicate greater than 40K inpatient admissions and over 1 million outpatient visits. Areas of highly-specialized, complex services include - stem cell/bone marrow transplant, pediatric cardiac intensive care, comprehensive cancer center, level 1 trauma center, solid organ transplant, and TJC disease specific accreditation for VAD and stroke.

Significant Projects

Dr. Campbell has had the opportunity to work on a variety of projects and assignments, and particularly enjoys those requiring collaboration with other disciplines. In line with both organizational and departmental initiatives, she partnered with other pharmacy representatives, nursing leaders from the vascular access team and technology staff to modify dosing for alteplase, based on published evidence, needed to achieve line patency in certain instances. This project led to significant cost savings while maintaining care quality.

Over the years, Dr. Campbell has also been involved in numerous operations-based projects such as the planning, designing and outfitting of a fully-funtional central pharmacy to support patient services in a new ICU tower, and implementation of a new electronic health record (EHR) with solutions for both centralized and decentralized pharmacy services. Most recently, following reinforcements across the Duke University Health System regarding use of appropriate patient identifiers – medical record number (MRN) and date of birth (DOB), she led efforts to include DOB, instead of only MRN on all medication label types generated from the EHR system. This project was safety motivated and further assures that proper identification will be used during patient-specific medication communications.

Perhaps one of her most fun projects was becoming one of the organization’s leadership RELATE trainers. RELATE is the acronym for a method of communication which employees across the Duke University Health System are expected to adopt, particularly, when communicating with patients. RELATE stands for: R - Reassure; E - Explain; L - Listen; A - Answer; T - Take Action; E - Express Gratitude. This project allowed Dr. Campbell to interface with over 400 pharmacy and non-pharmacy employees during a 45- minute required training which she led.

Advice for Someone New to Your Specialty Area

“My advice for anyone pursing leadership roles would be to seek to always understand your purpose with any and everything you do, and help others to do the same. Take time to manage yourself, and continuously work on improving your communication. Accept the reality that you won’t have all the answers, but be wiling to seek counsel from a mentor or an experienced colleague. Be intentional about building relationships and establishing productive networks. Lastly, always be an advocate for safe working practices.”

Involvement in ASHP

“Becoming involved with ASHP was simply the right thing to do. Initiatives which are important to ASHP can only be accomplished by membership willing to actively participate.”

ASHP’s Value to Members

“ASHP is a wealth of information for health system pharmacists and technicians seeking guidance in their day-to-day practice activities.”

“ASHP is a strong beacon of light for the profession.”

Pharmacy Practice Management

Pharmacy Practice Leadership

 Fostering leadership and management skills

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Section of Pharmacy Practice Leaders

A community fostering management skills and effective leadership

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SPPL on Connect

Member-only section discussions, blogs and announcements on ASHP Connect

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Pharmacy Advancement Initiative (PAI)

PAI 2030

Tools and resources aimed at advancing pharmacy practice through the next decade
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