ASHP and Franklin Electronic Publishers Sign Joint Marketing Agreement
ASHPs Handbook on Injectable Drugs, by Laurence A. Trissel, is the leading authority on the compatibility and stability of injectable drug products, with monographs and up-to-date information on more than 300 medications. The Pocket Guide to Injectable Drugs, also by Trissel, is the companion to the Handbook and is a handy, concise reference health care professionals can use to make confident, on-the-spot decisions about the compatibility and stability of injectable drugs. Guidelines for Administration of Intravenous Medications to Pediatric Patients, by Stephanie J. Phelps and Emily B. Hak, is the only reference to compile IV administration recommendations specifically for pediatric patients, presenting 146 drug monographs on commonly used medications for children.
ASHP is committed to providing health care practitioners with quality and up-to-date drug information. Health care professionals are looking for new and innovative ways to keep informed about the best therapeutic options available. "We believe that this agreement will help us provide physicians, pharmacists, and other health care practitioners with quality drug information that is quick and easy to use," said Henri R. Manasse, Jr., Ph.D., Sc.D., ASHP executive vice president and chief executive officer.
"This agreement puts us another step along in achieving our goal of giving our customers more choices of reference works for use in all popular handheld devices. We have the unique resources for rapidly adapting books for a variety of handheld platforms, and we are pleased to use that ability to build a bigger audience for ASHPs fine medical references," said Barry J. Lipsky, president and chief executive officer at Franklin.
Franklin Electronic Publishers, Inc. (NYSE: FEP) is the worldwide market leader in handheld electronic books, including the popular BOOKMAN? series. The company is also the exclusive producer and distributor of ROLODEX? Electronics brand personal information management products. Franklin has sold more than 20 million electronic books and currently publishes more than 200 titles, including dictionaries and bilingual dictionaries, encyclopedias, Bibles, entertainment titles, education and tutorial publications, and medical reference works. Franklin products, available in 16 languages, are sold in 45,000 retail outlets worldwide and through catalogs and the Internet. More information about Franklin can be found at www.franklin.com.
ASHP is the 30,000-member national professional association that represents pharmacists who practice in hospitals, health maintenance organizations, long-term care facilities, home care, and other components of health care systems. ASHP believes that the mission of pharmacists is to help people make the best use of medications. Assisting pharmacists in fulfilling this mission is ASHP's primary objective. The Society has extensive publishing and educational programs designed to help members improve their delivery of pharmaceutical care, and it is the national accrediting organization for pharmacy residency and pharmacy technician training programs.
For more information about these and other ASHP products, visit the Societys Web site at www.ashp.org or call ASHP Customer Service at (301) 657-4383.