New Logo, New Look for ASHP Communications Launched
Dubbed "ASHP 2000," the initiatives include a restructuring and redesign of the Society's Web site and membership newsletter to provide practice information targeted to member needs in specific areas of health-system practice. These steps reflect the Society's commitment to disseminating positive messages about health-system pharmacy and providing the kinds of continuing education, drug information resources, and advocacy that members need to practice effectively in all components of integrated health systems.
Beginning with the January issue, ASHP's monthly member newsletter will be renamed ASHP News & Views. Content in the publication will be divided among 10 interest areas - acute care, ambulatory care, home care, long-term and chronic care, managed care, practice management, new practitioners, students, and technicians - and will provide information on current issues and therapeutic developments affecting those practitioners.
ASHP's Web site (www.ashp.org), which will also be organized around the 10 domains, will continue to provide frequent updates on hot topics in pharmacy and health care, such as alerts on drug recalls and new drug products, legislative activities that impact members, and practice information on recurring issues like Y2K impacts and drug shortages. The Web will also be used to obtain regular feedback and suggestions from members. ASHP's current offering of listservs in three information areas will be greatly expanded during 2000.
"We are remaking the way we talk with members and addressing ways to provide more relevant information and services in this technological age," said Henri R. Manasse, Jr., PhD., Sc.D., ASHP executive vice president and chief executive officer. "We have listened closely to what members want from a professional association, and 'ASHP 2000' is our response. This is a new era in communications and programs that will help members improve medication use within their settings and achieve their own professional goals."
ASHP is the 30,000-member national professional association that represents pharmacists who practice in hospitals, health maintenance organizations, long-term care facilities, home care, and other components of health care systems. ASHP believes that the mission of pharmacists is to help people make the best use of medications. Assisting pharmacists in fulfilling this mission is ASHP's primary objective. The Society has extensive publishing and educational programs designed to help members improve their delivery of pharmaceutical care, and it is a national accrediting organization for pharmacy residency and pharmacy technician training programs.