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10/19/2000
Press Release

ASHP Chooses Franklin's eBookMan to Offer Drug Information at the Point of Care

Mindful of the need for accurate, portable drug information, the American Society of Health-System Pharmacists (ASHP) today announced it will partner with Franklin Electronic Publishers, Inc. (NYSE:FEP) to offer members its AHFS Drug Information database on Franklin's new eBookMan handheld multimedia content reader. Franklin will develop the 2001-2003 handheld electronic editions of AHFS DI.

Pharmacists, physicians, and other health care professionals have long relied on AHFS Drug Information for comprehensive information on virtually every single drug entity available in the U.S. The resource is recognized by the federal government and most U.S. health systems as an authoritative source of unbiased, evaluative material on prescription and other medications. AHFS offers more than 1,000 in-depth, evaluative monographs covering tens of thousands of individual drug products, including labeled and unlabeled uses, dosage and administration, drug interactions, toxicity, cautions, and more.

"We're very excited to move AHFS into the future by offering this critical data on a handheld computer," said ASHP's Executive Vice President and CEO Henri R. Manasse, Jr., Ph.D., Sc.D. "This new product will enable pharmacists to tap into the great wealth of drug information available in AHFS DI right at the patient's bedside."

Franklin's new medical eBookMan(R) features a large 240 x 200 pixel screen that displays 87 percent more information than a typical handheld personal digital assistant. The customized ASHP version of eBookMan has 16MB of built-in memory, a backlit screen, and gives users the ability to download electronic and audio books and expand the memory with multimedia memory cards. The device also offers handwriting recognition, support for MP3 music files, and the ability to synchronize bundled personal information applications with Microsoft Outlook and other organizer software.

"Franklin is delighted to have the opportunity to work with the ASHP to develop the drug reference of choice among hospital pharmacists for our exciting new eBookMan content device. We believe that the medical eBookMan will become the call-out handheld brand for health professionals as we work with partners like the ASHP to bring their content and applications to market during 2001. We are enthused by early adoption by third parties. We believe this partnership with a recognized health care leader further validates the eBookMan concept and will lead to additional OEM business as others see the value in this revolutionary new device," said Toni Tracy, president of Franklin's Medical Division.

ASHP is the 30,000-member national professional association that represents pharmacists who practice in hospitals, health maintenance organizations, long-term care facilities, home care, and other components of health care systems. ASHP, which has a long and distinguished history of medication-error prevention efforts, believes that the mission of pharmacists is to help people make the best use of medicine.  Assisting pharmacists in fulfilling this mission is ASHP's primary objective.

Franklin Electronic Publishers, Inc. (NYSE: FEP), the worldwide market leader in handheld electronic books, introduced its new multimedia eBook platform, eBookMan, in June. The company is the exclusive producer and distributor of the ROLODEXa Electronics brand of personal information management products.  Franklin has sold more than 23 million electronic books and currently publishes more than 200 titles, including dictionaries and bilingual dictionaries, encyclopedias, Bibles, entertainment titles, education and tutorial publications, and medical reference works. Franklin products, available in 16 languages, are sold in 45,000 retail outlets worldwide, through catalogs, and online at http://www.franklin.com. The company has sales and distribution subsidiaries in the United Kingdom, France, Germany, the Benelux countries, Canada, Australia and Mexico, and production management offices in Tokyo and Hong Kong.

ROLODEX is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc.  Microsoft and Outlook are registered trademarks of Microsoft Corporation. Other trademarks and product names are the property of their respective owners.


Except for the historical information contained herein, the matters discussed throughout this release, including, but not limited to, those that are stated as Franklin's belief or expectation or preceded by the word "should" are forward looking statements that involve risks to and uncertainties in Franklin's business, including, among other things, the timely availability and acceptance of new electronic books and organizers, changes in technology, the impact of competitive electronic products, the management of inventories, Franklin's dependence on third party component suppliers and manufacturers, including those that provide Franklin-specific parts, and other risks and uncertainties that may be detailed from time to time in Franklin's reports filed with the Securities and Exchange Commission.